Chengdu IFS launched “Blooming Flowers Draw Spring in” New Year Campaign
January 23, 2019, Chengdu — Chengdu IFS (Chengdu International Finance Square) launched the “Blooming Flowers Draw Spring in” New Year campaign today. Two traditional Chinese style installations, connoting all the best wishes, are set up at atrium of LG2 and Sculpture Garden of L7 of the shopping mall to celebrate the upcoming Spring Festival.
“Blooming Flowers Draw Spring in” New Year theme installations mounted at atrium of LG2 and Sculpture Garden of L7 of Chengdu IFS
Wander in the “Utopia” in town to make good wishes for the new year
Since ancient times, peach blossoms have been seen as an emblem of a happy family and successful career. While the Spring Festival is around the corner, Chengdu IFS has particularly created a “Utopia” in the city downtown to share beautiful scenes and best wishes with the public. The peach blossoms “falling from the sky” make people feel like walking into the ideal world envisioned by poet Tao Yuanming. Looked from a high altitude, the falling flowers come to constitute a huge, ingeniously created peach blossom. On the occasion of the New Year, bring your family to this excellent photography location, leave a warm and festive family portrait, and record the biggest smiles of you and your family at the beginning of 2019. In addition, leave your blessings and messages for the new year on the “Spring Flower Wishes” wishing wall of the installations and may you a more wonderful 2019.
Besides, five colorful drums are placed at the Sculpture Garden on L7, by the I AM HERE signature installation, to wish all citizens and visitors a happy new year! The purple drum is for “blessings”, beating which could wish a happy family; the green drum for “longevity”, beating which could wish a healthy body and long life; the pink drum for “happiness”, beating which could wish a happy year; the yellow drum and orange drum for “wealth” and “promotion”, beating which could wish a good wealth and career promotion. On the occasion of the Spring Festival, beat the five blessing drums with your friends and relatives to wish an unstoppable good luck for the coming year.
The public interacted with the two New Year themed installations
On the activity site, Ms. Christina Hau, assistant director and general manager of Wharf China Estates Co., Ltd., Mr. Joseph Siu, general manager of Chengdu IFS, Ms. Winnie Wong, deputy general manager of Brand and Marketing Department of Chengdu IFS, and Mr. Hanks Kung, deputy general manager of Chengdu IFS (Operation) jointly kicked off the “Blooming Flowers Draw Spring in” themed campaign and left their wishes for the New Year.
Ms. Hau, assistant director and general manager of Wharf China Estates Co., Ltd. (second from right), Mr. Siu, general manager of Chengdu IFS (second from left), Ms. Wong, deputy general manager of the brand and marketing department of Chengdu IFS (first from right), and Mr. Kung, deputy general manager (operations) of Chengdu IFS (first from left) jointly attend the New Year theme campaign
In addition, the well-known geomancy numerologist, Qiu Shu, explained the auspicious meaning of the two installations and gave suggestions for the citizens to wish for a happy new year.
Spring market features an intense festive air with nonstop offering of foods and games
From now to January 31, you can come to the “Spring Market” at LG2 to experience in advance the bustling and fun of the Chinese New Year. At the market, you can enjoy creative cuisine of various flavors to 100% satisfy your taste buds, pick exquisite New Year gifts for your family, lovers and friends, convey your sincere wishes and blessings to them, or participate in interesting games filled with childhood memories, such as “Loop King”, “Rice Dumpling Porter”, “New Year Arrives with Blessings” and “Peach Gifts”, Also, lottery gifts are waiting for you. “Spring Market” will be open from 13:00 to 20:30 every day.
Furthermore, Chengdu IFS is offering the “New Year Gift Redemption”. For a single order reaching RMB2,888, a set of “Blooming Flowers for Riches and Honors” red envelopes will be given to wish you a happy and blissful new year.
Spring market with an intense “New Year” flavor
Chengdu IFS “Blooming Flowers for Riches and Honors” Limited Red Envelopes
The Spring Festival themedcampaign will run through the entire festival, during which a series of exciting activities will be launched, such as “Blessings of God of Wealth”, “Lions Wake up in the Spring Festival”, and “Shu Embroidery Workshop at Lantern Festival”. We sincerely invite you to enjoy the blooming flowers and beating drums to greet the Spring Festival together.
Activity Details
Theme: “Blooming Flowers Draw Spring in”
Date: January 23-February 28, 2019
Venue: Atrium, LG2 (near Adidas), Sculpture Garden, L7 of Chengdu IFS
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